shopping a como

by Arch. Massimo Malacrida

The idea originated just observing the old town of Como from a high point of view. The fortification which embraces the city centre reminds to the shape of a shopping bag that goes towards the first pond of the Como lake.

From a planimetrical observation it’s clear that the old town is organized in squared neighborouds divided by the setting of the roman ways named Cardo and Decumano that originally quarted all the roman troup camps. This division recalls also the modular organization of the facade of the monument that is the symbol of the rationalism, the Casa del Fascio. These ideas originated the logo for SHOPINCOMO.

A Picture divided in quarters where the words SHOPIN stands for the Cardo and COMO represents the Decuman but also remembers the rationalism of Como.